Can you confidently convey ‘Why You’ or ‘Why Your Company’ if asked by a client or prospect? Is the same clear and consistent message echoed by your staff, other business units, or referral sources? Defining and ensuring the repeatability of what sets you apart from the competition is crucial. Is your distinctive message clearly defined and readily repeated?
Key exercises/tangible deliverables:
Identify what your organization has to offer, prioritize what are the critical aspects that are meaningful to your client or prospect, identify your field advantage that is unique, measurable and defendable.
- Develop a clear, concise and connected message on “Why You”
- Clearly define in a repeatable message what differentiates you from your competition
- Balance your message with both right and left brain content and structure