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Format:

half-day workshop

Foundational concept:

If asked, by a client or prospect, could you clearly articulate “Why You” or “Why Your Company”? Would your staff, other business units or referral sources deliver the same clear and consistent message? What makes you different than your competition? Is that message clearly defined and repeatable?

Key exercises/tangible deliverables:

Identify what your organization has to offer, prioritize what are the critical aspects that are meaningful to your client or prospect, identify your field advantage that is unique, measurable and defendable.

Key concepts/takeaways:

  • Develop a clear, concise and connected message on “Why You”
  • Clearly define in a repeatable message what differentiates you from your competition
  • Balance your message with both right and left brain content and structure

Learn More About Messaging

For more information about this program or to schedule an initial consultation, please call us at 616.901.0735 or send us a quick message.

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Our Most Popular Programs

Sales Effectiveness:
  • Core Four
  • Coaching The Sale
  • Compass
  • Connect
  • EPIC
  • Small Room, Big Deal
  • Speak Up
  • Transitions
  • LED
  • Time Machine
Leadership Development:
  • CLARITY…In Critical Thinking and Communication
  • Clout
  • Fulcrum
  • MVP I
  • MVP II
  • Successful Succession
  • Multiplicity
  • Messaging

Our Team

George
Amidon

George Amidon

Managing Partner
Jim
Morel

Jim Morel

President/ CEO
Kaleen
Barbera

Kaleen Barbera

Managing Partner
Greg
Heffington

Greg Heffington

Managing Partner

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