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Format:

Keynote presentation, workshop, and coaching

Foundational concept:

Based on behavioral science, this program maximizes the effectiveness of your value proposition by focusing on the concept of balance between logic and emotion. This program can be delivered as a keynote, and has enhanced effectiveness as a segue to coaching or the workshop to refine and enhance the message being created.

Key exercises/tangible deliverables:

Learn and begin to build a balanced value proposition that leverages you, your practice, and your team by applying the logic vs. emotion principle within a framework of answering 3 critical questions present in the mind of every prospect or client. Work booklet provided.

Key concepts/takeaways:

  • Whole Brain Engagement
  • Your Value Proposition
  • Next Steps

Learn More About Fulcrum

For more information about this program or to schedule an initial consultation, please call us at 616.901.0735 or send us a quick message.

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