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Join us for our upcoming Sales Lab November 6th!
Get Tickets!

Format:

Keynote presentation, workshop, and coaching

Foundational concept:

Based on behavioral science, this program maximizes the effectiveness of your value proposition by focusing on the concept of balance between logic and emotion. This program can be delivered as a keynote, and has enhanced effectiveness as a segue to coaching or the workshop to refine and enhance the message being created.

Key exercises/tangible deliverables:

Learn and begin to build a balanced value proposition that leverages you, your practice, and your team by applying the logic vs. emotion principle within a framework of answering 3 critical questions present in the mind of every prospect or client. Work booklet provided.

Key concepts/takeaways:

  • Whole Brain Engagement
  • Your Value Proposition
  • Next Steps

Learn More About Fulcrum

For more information about this program or to schedule an initial consultation, please call us at 616.901.0735 or send us a quick message.

Contact Us Today!

Our Most Popular Programs

Who You Are:
  • Clout
  • Core Four
  • MVP I
  • MVP II
  • Think Straight-Talk Straight
  • Transitions
What To Say:
  • EPIC
  • Fulcrum
  • LED
  • Messaging
  • Multiplicity
  • Successful Succession
  • Time Machine
How To Say It:
  • Coaching The Sale
  • Compass
  • Connect
  • Small Room, Big Deal
  • Speak Up
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Our Team

George<br/>Amidon

George
Amidon

Managing Partner
Jim<br/>Morel

Jim
Morel

President/
CEO
Kaleen<br/>Barbera

Kaleen
Barbera

Managing Partner
Greg<br/>Heffington

Greg
Heffington

Managing Partner

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